Guerilla Multilevel Marketing: 100 Low-Cost Tactics for Growing Your
Network and Advancing to the Top of Your Pay Plan
By Jay Conrad Levinson, James Dillehay and Marcella Vonn Harting (2007)
We all are familiar with the statistic: 90 percent of new distributors
quit before the end of their first year. Do you think it has anything
to do with their lack of business background and understanding of marketing?
This is where Guerilla Multilevel Marketing comes in. Topics include:
- how to make a marketing plan, identify ideal customers by niche and
find business-minded distributors;
- tactics about yourself, your attitude and your network;
- how to use promotional tools, such as testimonials, article reprints,
CDs and DVDs;
- contact management systems, leads and prospecting online;
- tactics for opportunity meetings, home parties and group trainings;
- web practices, such as blogging, podcasting, online social networking
forums and newsgroups;
- public speaking, writing online articles or a book.
The how-to chapters are interwoven with stories from leaders in the
profession, such as Dani Johnson, Keith McEachern and Margie Aliprandi;
faculty members of Networking University, including Doug Firebaugh,
Tim Sales, Dr. Joe Rubino and Richard Brooke; and Networking Times
senior editor John David Mann.
This book is a must-read for any networking professional or those aspiring
to become one.
Your Souls Compass: What Is Spiritual Guidance?
By Joan Borysenko, Ph.D., and Gordon Dveirin, Ed.D. (2007)
Why am I here? What does a life worth living look like? What is the higher
intelligence trying to express through me?
If you have ever asked yourself these questions, Borysenko has compiled
answers from a host of todays foremost spiritual leaders, exploring
the nature of guidance and how we choose to use it as a compass for our
In this time of global change, uncertainty and spiritual awakening, we
are asking these age-old questions with renewed curiosity. Thirsty for
meaning and purpose, we realize that happiness isnt a commodity
that can be bought with a credit card. Fulfillment and joy arise naturally
from creative and compassionate actionfrom the understanding that
all life is interconnected and guided by a higher intelligence. Our personal
choices make a difference, and when they are spiritually inspired, even
the smallest action serves a larger whole.
Borysenko never tells you what to believe; she invites you instead to
partake of what resonates with you. She focuses on the core belief of
all religions and highlights the three classic aspects of living a spiritually
guided life: alignment, discernment, action.
This is a great read for helping you stay connected to your true nature
AdWords for Dummies: Cut through Online Clutter and Track Your Results
By Howie Jacobson, Ph.D. (2007)
The author starts this book with a dire prediction: if you arent advertising
your business in Google within two years, youre not going to stay
in business. The good news: if you take the time to master this advertising
medium, its an exciting time, because you can show your ads to qualified
prospects anywhere in the world, in real time, meaning when those
prospects are looking for your product or services.
Unlike traditional advertisement, Google ads cost money only when a live
prospect clicks your ad to visit your site. Google AdWords enables you to
test multiple ads simultaneously and track the return on investment on every
ad and keyword it employs.
This book clearly explains AdWords mechanics and best practices for small
businesses. You will learn how to build smart campaigns based on a new understanding
of the direct marketing principles. Not meant to be read from front to back,
this book is a reference where you can search and find out how to accomplish
a specific AdWords task. The author never gets geeky, mainly because AdWords
is by and large a very user-friendly interface.
If you are looking for leads, prospects and sales, this book will teach
you how to profit from the pay-per-click revolution.
A Whole New Mind: Why Right-Brainers Will Rule the Future
By Daniel Pink (2006)
You may remember Daniel Pink from A Whole New Mind, the groundbreaking
guide to surviving, thriving and finding meaning in an outsourced, automated,
Just as we were getting used to the information age, Daniel Pink tells
us that it is ending. With it goes our focus on charts, statistics and
linear thinking. Traditional left-brain activities like logic, analysis,
and repetitive production are being turned over to robots, computers and
The valued skills of the twenty-first century will be those of the right
brain: empathy, design, synthesis and contextual thinking (story-telling).
A Whole New Mind tells you:
- How abundance, Asia and automation are changing the world;
- Why routine is the scariest word in the English language;
- Which six abilities matter most in the emerging age.
Daniel Pink completed law school but has never practiced law. Instead,
he went to work as a speech writer for Al Gore and advised Fortune 100
companies. He provides business analysis on TV and radio and writes
for the New York Times, Harvard Business Review and Wired
Bonus materials in this DVD include an in-depth interview and an audience