Do you remember this clever piece of advice from the Jefferson Airplane song? We all know how crucial it is to expose ourselves to words, images and sounds that help us along towards where we want to go. In this new column, we will highlight personal and professional development tools—books, audiovisual programs, movies, podcasts or any other media—that have been circulating among networkers.

And while we’re being taught, why not also be moved and entertained? Do you have a must-see or must-hear recommendation? Simply email dormouse@networkingtimes.com.

BOOK
Guerilla Multilevel Marketing: 100 Low-Cost Tactics for Growing Your Network and Advancing to the Top of Your Pay Plan

By Jay Conrad Levinson, James Dillehay and Marcella Vonn Harting (2007)
We all are familiar with the statistic: 90 percent of new distributors quit before the end of their first year. Do you think it has anything to do with their lack of business background and understanding of marketing?

This is where Guerilla Multilevel Marketing comes in. Topics include:

  • how to make a marketing plan, identify ideal customers by niche and find business-minded distributors;
  • tactics about yourself, your attitude and your network;
  • how to use promotional tools, such as testimonials, article reprints, CDs and DVDs;
  • contact management systems, leads and prospecting online;
  • tactics for opportunity meetings, home parties and group trainings;
  • web practices, such as blogging, podcasting, online social networking forums and newsgroups;
  • public speaking, writing online articles or a book.

    The how-to chapters are interwoven with stories from leaders in the profession, such as Dani Johnson, Keith McEachern and Margie Aliprandi; faculty members of Networking University, including Doug Firebaugh, Tim Sales, Dr. Joe Rubino and Richard Brooke; and Networking Times senior editor John David Mann.

    This book is a must-read for any networking professional or those aspiring to become one.

BOOK
Your Soul’s Compass: What Is Spiritual Guidance?

By Joan Borysenko, Ph.D., and Gordon Dveirin, Ed.D. (2007)
Why am I here? What does a life worth living look like? What is the higher intelligence trying to express through me?

If you have ever asked yourself these questions, Borysenko has compiled answers from a host of today’s foremost spiritual leaders, exploring the nature of guidance and how we choose to use it as a compass for our lives.

In this time of global change, uncertainty and spiritual awakening, we are asking these age-old questions with renewed curiosity. Thirsty for meaning and purpose, we realize that happiness isn’t a commodity that can be bought with a credit card. Fulfillment and joy arise naturally from creative and compassionate action—from the understanding that all life is interconnected and guided by a higher intelligence. Our personal choices make a difference, and when they are spiritually inspired, even the smallest action serves a larger whole.

Borysenko never tells you what to believe; she invites you instead to partake of what resonates with you. She focuses on the core belief of all religions and highlights the three classic aspects of living a spiritually guided life: alignment, discernment, action.

This is a great read for helping you stay connected to your true nature and purpose.

BOOK
AdWords for Dummies: Cut through Online Clutter and Track Your Results

By Howie Jacobson, Ph.D. (2007)
The author starts this book with a dire prediction: if you aren’t advertising your business in Google within two years, you’re not going to stay in business. The good news: if you take the time to master this advertising medium, it’s an exciting time, because you can show your ads to qualified prospects anywhere in the world, in real time, meaning when those prospects are looking for your product or services.

Unlike traditional advertisement, Google ads cost money only when a live prospect clicks your ad to visit your site. Google AdWords enables you to test multiple ads simultaneously and track the return on investment on every ad and keyword it employs.

This book clearly explains AdWords mechanics and best practices for small businesses. You will learn how to build smart campaigns based on a new understanding of the direct marketing principles. Not meant to be read from front to back, this book is a reference where you can search and find out how to accomplish a specific AdWords task. The author never gets geeky, mainly because AdWords is by and large a very user-friendly interface.

If you are looking for leads, prospects and sales, this book will teach you how to profit from the pay-per-click revolution.

DVD
A Whole New Mind: Why Right-Brainers Will Rule the Future

By Daniel Pink (2006)
You may remember Daniel Pink from A Whole New Mind, the groundbreaking guide to surviving, thriving and finding meaning in an outsourced, automated, upside-down world.

Just as we were getting used to the information age, Daniel Pink tells us that it is ending. With it goes our focus on charts, statistics and linear thinking. Traditional left-brain activities like logic, analysis, and repetitive production are being turned over to robots, computers and offshore labor.

The valued skills of the twenty-first century will be those of the right brain: empathy, design, synthesis and contextual thinking (story-telling). A Whole New Mind tells you:

  • How abundance, Asia and automation are changing the world;
  • Why “routine” is the scariest word in the English language;
  • Which six abilities matter most in the emerging age.

    Daniel Pink completed law school but has never practiced law. Instead, he went to work as a speech writer for Al Gore and advised Fortune 100 companies. He provides business analysis on TV and radio and writes for the New York Times, Harvard Business Review and Wired Magazine.

    Bonus materials in this DVD include an in-depth interview and an audience Q&A session.