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  CONTENTS >> PROFESSIONALISM   Jan/Feb 2008
 
EXECUTIVE SUMMARY

Four Ways to Redefine Sales

Give Your Customers Products and Services They Never Dreamed Possible

By Daniel Burrus



The Golden Rule of sales is to give people the ability to do what they currently can’t do but would really want to do if they only knew they could do it. That’s so much more profitable than simply giving clients what they ask for. Look beyond your customers’ predictable needs and you will discover new opportunities.


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