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Four Ways to Redefine Sales
Give Your Customers Products and Services They Never Dreamed Possible
By Daniel Burrus
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The Golden Rule of sales is to give people the ability to do what they currently
can’t do but would really want to do if they only knew they could do it.
That’s so much more profitable than simply giving clients what they ask
for. Look beyond your customers’ predictable needs and you will discover
new opportunities.
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