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  CONTENTS >> INTERNET MARKETING   Jan/Feb 2008
 
EXECUTIVE SUMMARY

What Are the Magic Words?

AdWords May Have the Answer

By Howie Jacobson, Ph.D.



What if you could test your advertising campaign, continually improving customer response, and create ad copy that would work in practically any medium—including face-to-face networking? Consider using Google AdWords and split testing, a feature that allows you to get feedback and correct your advertising message.


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