Men and women for millennia have spent their lives in pursuit of wealth. However, I think what they really desire is abundance. By abundance, I simply mean having more than you need to be happy and enough to help others in their quest for abundance.

I have been lucky to spend time with a wide variety of different people in my life. I have been around those who have achieved enviable financial status but who don’t seem to experience abundance. I have been in the mud hut of a poor farmer in Africa only to be amazed at his sense of abundance and happiness.

I have come to believe that true wealth is not the accumulation of goods or title or power—rather, it is the accumulation of experience, of love and of peace and happiness.

True wealth begins with an excitement to fully experience all of the goodness life has to offer. Truly abundant people find joy in the simplicity of living, in overcoming challenges, in building lasting relationships with those they love the most and in helping others to have a better life.

As a father, I have found that my children and family provide me with the most joy in living and make abundance meaningful.

One of the great benefits of network marketing is the opportunity, available to so many people, to live an abundant life. This has certainly been the case at the company I cofounded and have presided over for the past several decades. Our business gives people the opportunity to have more control over how they spend their time and resources. They can pursue a business opportunity they are passionate about and share extraordinary products that improve people’s lives. They can share a culture of doing good for humanity as they become part of a force for good on the planet.

Our shared strength allows us to make a meaningful difference in the world, helping others to live an abundant life—whether it’s building a school for underprivileged children in China through our Force for Good Foundation or donating nutritious meals through the company’s Nourish the Children initiative.

Together with our distributors and employees we’ve been able to lay a foundation of goodness that helps each distributor become a better person as they work to improve the lives of others. It is a magic combination. This is what drives me and what makes what I do for a living really fun.

Life is abundant when you make it better for others. We each have the potential to live an abundant life. We can all experience the sheer thrill of being, of doing something challenging, of helping someone in need, of building something great and feeling happy, fulfilled and truly wealthy.



BLAKE RONEY is chairman of the board and cofounder
of one of the largest direct selling companies in the world.