The networking world is dramatically changing with the emergence of new Internet
tools and resources that enhance our ability to contact, present to, follow up
with and train our team members. Among the many tools available (forums, blogs,
podcasting, web audio, e-newsletters and autoresponders, to name a few), online
video is one resource that Ive been using myself with great success.
Short of meeting in person, video can be one of the best ways to communicate effectively
with prospects and team members. We use online video to capture peoples
attention in our lead generation efforts, to present our opportunity and to deliver
team member training. Finally, we use a video newsletter to stay in touch with
our team members and provide continuing education.
As a team leader, I use video so much that Ive created a low-cost, high-quality
video studio right next to my office that I use every day. Its a dedicated
recording studio, so all I have to do is write a brief script, paste it into my
teleprompter software, and record a video. From start to finish, it takes less
than thirty minutes to create and post a professional, studio-quality video online.
No other medium can create as vivid an impression on a person as video. Through
video you can create an instant relationship of trust with your viewer. Ive
had team members whom Ive never physically met tell me that they feel they
personally know me because theyve been watching my online video messages.
Video is also a great tool for creating duplication, in that it has the ability
to deliver your very best presentation or training message every time it is watched.
Despite all the advantages of online video, there are some caveats. First, it
may not stream well for most dial-up Internet connections (and even for high-speed
connections, if there is a lot of web traffic). Second, video can open you up
to the risk of making a bad impression as well as a good one. If you dont
know how to present yourself well, you could end up with an unflattering message
that might work against you. Third, if youre hoping to produce a professional
presentation that will impress viewers, it does require some technical abilities.
To get started with online video, all you need is a video camera, inexpensive
video editing software and video player. With the advent of online video sharing,
you can now upload your videos to web sites such as YouTube.com for free and have
them viewed by thousands of potential prospects. A side benefit of submitting
your videos to a video sharing site is that you can also post your video to your
own web site using the video sharing sites free video player system. This
allows any network marketer with a digital video camera to jump into the world
of online video and reap endless rewards.
DAVID FREY is author of the Small Business
Marketing Bible. His Video Newsletter is seen
by over 50,000 small business owners around the world.