The networking world is dramatically changing with the emergence of new Internet tools and resources that enhance our ability to contact, present to, follow up with and train our team members. Among the many tools available (forums, blogs, podcasting, web audio, e-newsletters and autoresponders, to name a few), online video is one resource that I’ve been using myself with great success.

Short of meeting in person, video can be one of the best ways to communicate effectively with prospects and team members. We use online video to capture people’s attention in our lead generation efforts, to present our opportunity and to deliver team member training. Finally, we use a video newsletter to stay in touch with our team members and provide continuing education.

As a team leader, I use video so much that I’ve created a low-cost, high-quality video studio right next to my office that I use every day. It’s a dedicated recording studio, so all I have to do is write a brief script, paste it into my teleprompter software, and record a video. From start to finish, it takes less than thirty minutes to create and post a professional, studio-quality video online.

No other medium can create as vivid an impression on a person as video. Through video you can create an instant relationship of trust with your viewer. I’ve had team members whom I’ve never physically met tell me that they feel they personally know me because they’ve been watching my online video messages. Video is also a great tool for creating duplication, in that it has the ability to deliver your very best presentation or training message every time it is watched.

Despite all the advantages of online video, there are some caveats. First, it may not stream well for most dial-up Internet connections (and even for high-speed connections, if there is a lot of web traffic). Second, video can open you up to the risk of making a bad impression as well as a good one. If you don’t know how to present yourself well, you could end up with an unflattering message that might work against you. Third, if you’re hoping to produce a professional presentation that will impress viewers, it does require some technical abilities.

To get started with online video, all you need is a video camera, inexpensive video editing software and video player. With the advent of online video sharing, you can now upload your videos to web sites such as for free and have them viewed by thousands of potential prospects. A side benefit of submitting your videos to a video sharing site is that you can also post your video to your own web site using the video sharing site’s free video player system. This allows any network marketer with a digital video camera to jump into the world of online video and reap endless rewards.

DAVID FREY is author of the Small Business
Marketing Bible. His Video Newsletter is seen
by over 50,000 small business owners around the world.