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  CONTENTS >> INTERNET MARKETING   Sep/Oct 2007
 
EXECUTIVE SUMMARY

Blending the Old and New

The Five Pillars of Digital Marketing

By Dan Burrus



Before you start spending time and resources in online marketing, make sure to use the five pillars of digital marketing to enhance the engagement and response of your advertising campaign: 1) personalization; 2) communities; 3) intelligent multimedia search; 4) content; and 5) interactivity.


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