CONTENTS >> INTERNET MARKETING   Sep/Oct 2007
 
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Sep/Oct 2007 Issue
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INTERNET MARKETING
 Author
Dan Burrus

Blending the Old and New

The Five Pillars of Digital Marketing

By Dan Burrus



Before you start spending time and resources in online marketing, make sure to use the five pillars of digital marketing to enhance the engagement and response of your advertising campaign: 1) personalization; 2) communities; 3) intelligent multimedia search; 4) content; and 5) interactivity.


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