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  CONTENTS >> LEAD STORY   Sep/Oct 2007
 
EXECUTIVE SUMMARY

The Importance of Being Extraordinary

A Conversation with Seth Godin, Author of The Dip and Founder of Squidoo

By John David Mann



In 1999, a New York-based marketer and entrepreneur by the name of Seth Godin wrote a book entitled Permission Marketing. Soon he was being hailed as one of the most brilliant marketers alive. Permission Marketing was also very influential in network marketing circles, and Networking Times featured Seth in 2002. Five years later, we decided it was high time we had him back to talk with us about networking and the new media. Seth believes the new media play to the very best strengths of network marketing and introduces his newest creation, the online community Squidoo.
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