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The Importance of Being Extraordinary
A Conversation with Seth Godin, Author of The Dip and Founder of Squidoo
By John David Mann
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In 1999, a New York-based marketer and entrepreneur by the name of Seth Godin
wrote a book entitled Permission Marketing. Soon he was being hailed as one of
the most brilliant marketers alive. Permission Marketing was also very influential
in network marketing circles, and Networking Times featured Seth in 2002. Five
years later, we decided it was high time we had him back to talk with us about
networking and the new media. Seth believes the new media play to the very best
strengths of network marketing and introduces his newest creation, the online
community Squidoo.
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