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  CONTENTS >> THE PEOPLE BUSINESS   Sep/Oct 2007
 
EXECUTIVE SUMMARY

Attract the Baby Boomer Market

The Five C's of Boomers' Needs

By Karla Freeman



To appeal to this large demographic, focus on the Boomers’ needs. The five C’s of Boomers’ innermost needs are: 1) to belong to a Community of like-minded people; 2) to Connect by using familiar phrases; 3) to Continuously grow and learn; 4) to experience a sense of Contribution; and 5) to be allowed to be Creative.
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