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CONTENTS >> THE PEOPLE BUSINESS
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Sep/Oct 2007
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EXECUTIVE SUMMARY
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Sep/Oct 2007 Issue
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Attract the Baby Boomer Market
The Five C's of Boomers' Needs
By Karla Freeman
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To appeal to this large demographic, focus on the Boomers’ needs. The
five C’s of Boomers’ innermost needs are: 1) to belong to a Community
of like-minded people; 2) to Connect by using familiar phrases; 3) to Continuously
grow and learn; 4) to experience a sense of Contribution; and 5) to be allowed
to be Creative.
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