Most people are familiar with Jack Canfields iconic book brand Chicken
Soup for the Soul and his latest contribution to the blockbuster DVD and
book The Secret. But few may realize that Canfield has spent the past
thirty years coaching people how to achieve and maintain peak performance in
their personal and professional lives. His initial goal in writing The Success
Principles was to bring into one book all of the best practices
hes used and taught.
He got some assistance from Janet Switzer, a marketing guru and business growth expert with lots of experience coaching top companies and entrepreneurs worldwide. The result is a bible of sorts that can speak volumes to people looking for ways to maximize their networking skills.
Its no surprise that when these two set out to write a Think and Grow Rich for the 21st Century, they would amass a meaty 435 pages (not counting the appendices). The books sheer size might seem intimidating to those looking for a breezy read in one night. But dont be too quick to turn this tome down and reach for the next work in the crowded success book market. Canfield and Switzer have managed to craft a brilliant resource guide that can stand the test of time and be referred to again and again like a trusted dictionary.
It took two years to write, during which the authors whittled their principles down to sixty-four main tenets that speak to a very wide audiencefrom CEOs and business managers to entrepreneurs and even stay-at-home moms. The book is organized in several sections to make quick reference easy. You dont have to start at the beginning and you dont have to follow each chapter one by one. Part of what makes this book so accessible is its blend of levity and brevity. While the messages are powerful, we take them in through small, snappy chapters.
While the advice can sometimes be painfully straightforward and at other times something weve heard before (e.g., reject rejection and surround yourself with successful people), the context in which the authors present their material is always lively and engaging. They employ rich analogies and anecdotes, real-life stories and plenty of witty cartoons and quotes from notable authorities throughout history. What results is a compendium of ideas, notes of inspiration and reminders about what it takes to succeed in all facets of lifefinancial, emotional, health, relationships, career and so on. Anyone looking for words of wisdom on how to make more successful connections with others or to simply increase confidence, tackle daily challenges and live with passion and purpose will find a wealth of ideas in The Success Principles. By the end of the book, Canfields central tenet is ringing in your ears: First do the inner work to transform yourself, then build a successful team and learn ways to transform your relationships for lasting success.
Hardcover, 473 pages, $24.95; HarperCollins Publishers, 2005