A networking veteran with almost twenty years of experience in the profession,
Renata joined her current company five years ago. Today, from her home in Fountain
Valley, California, she sits atop a multimillion-dollar network, over 100,000
people strong and with a sales volume of $1.9 million a week.
Along the way, Renata says she has been selective in whom she recruits into the business, sharing the opportunity only with people she genuinely enjoys and only while taking the time to build a personal relationship. For Renata, being selective has proven the key to success in network marketing.
This business is all about people, Renata says, and you have to really like the people you work with. You wont enjoy the journey if you dont like the people, and if youre not having fun you wont have the passion you need to succeed.
Fun is the cornerstone for Renatas networking enterprise. The key ingredients of success are keeping it simple, making it fun and making it easy to duplicate, she says. I have an absolute ball every day in my business. I love what I do and the people I do it with.
Love at First Sight
Renata became involved in network marketing in 1988 when a friend invited her to an opportunity meeting. She wasnt entirely comfortable with the networking premise, but the entrepreneurial opportunity attracted her.
I have never been a nine-to-five kind of person, she says. The very idea suffocates me. I am a creative person; I have to feel I am contributing to the creative process.
At the time, Renata was a performer in Los Angeles, appearing in commercials, films and musical theater while working in corporate America.
As she listened to the presentation, Renata says, she caught the networking bug. The people in the front of the room did a great job of painting the dream. They were passionate and had integrity. The energy was unlike anything I had ever seen. They made me want to be a part of what was going on.
She signed up on the spot, using the credit card she had been living offwhich is not something she recommends anyone do!to purchase product and jump-start her business.
I was committed to it wholeheartedly right from the beginning, she recalls. I saw a product that inspired me, a compensation plan that excited me, and a company that was reputable and absolutely solid. Even though I didnt have any networking experience and was clueless about what I needed to do next, I firmly believed I would succeed. I was in it heart and soul.
As is commonly taught, Renata looked within her immediate circle of thespians to start building her network. She quickly discovered that while creativity is a necessary part of becoming an entrepreneur, the creative people she knew did not always have entrepreneurial qualities.
I tried to save all the starving artists I knew, she laughs. I didnt enjoy being broke, but I found out that for many of my friends, it was seen as a badge of honor. Some people just dont want to be financially well, for whatever reason. Recognizing this early on helped me a great deal.
Renata soon realized she would need to step out of her comfort zone to find the sort of people who would make her business work. She made a list of all the people she knew and went through it selectively, highlighting people she thought could understand network marketings potential even better than she.
I identified people who I knew wanted to be well and who were comfortable with making money, she says. I wanted to sponsor up, so I looked for people who I thought could see the big picture and would build an even stronger network than I could build myself.
Such people were few and far between on her personal contact list. Renata realized that if she wanted to grow her network, she needed to find a way to meet new people. This time, instead of looking for people with financial challenges, she turned her attention to other entrepreneurs.
Having dinner with team members on a cruise.
Doing networking business in Puerto Rico with a fellow team member and friend.
Staying in Touch
While Renata admits that face-to-face training and mentoring are the best way to go, she points out that she has built most of her network via telephone. She takes advantage of the materials her company offers to ease the way for new recruits. She offers online training, CDs and DVDs, and uses three-way calling for the majority of her presentations and trainings.
Additionally, she holds regular team conference calls and often invites corporate spokespeople to participate in her downline training calls.
Meeting with fellow associates during a company convention.
The Reward of Self-Discovery
If the relationships Renata has built over the course of her networking career are key among the reasons she has stayed in the networking profession for so long, it is the self-discovery she has experienced that has fueled her along her journey.
Network marketing brings us face to face with who we truly are, she says. Our strengths and our weaknesses are immediately and intensely exposed in this process. If we are not comfortable talking to people, that gets magnified. If we dont have good organizational skills, that gets magnified. A lot of people back away from that sort of revelation. Those who move forward and become successful are those who move through those challenges instead of avoiding them.
Never one to back away, Renata spends much of her time in training and mentoring sessions helping others overcome the challenges standing in the way of their success, although she hasnt yet reached the pinnacle of her personal plan for achievement.
Having fun with fellow friends and team members outside a company event.
Its never been just about money for me, she says. Its
about personal development and lifestyle. I want to reach new heights as a businesswoman,
as a networking professional and as a mentor. There are so many people out there
who would embrace this opportunity if only they could see the big picture. My
goal is to continue to help others who have the vision and desire to own their
own destiny and to help them find their path.