Building a strong team from a distance starts with developing a healthy personal relationship. When building a team from afar, it is crucial to invest the time to truly get to know your team members. When your relationships are strong and built on trust, the distance becomes irrelevant.

People need to know you care about them; we achieve that by staying in regular contact. If you don’t keep in contact, you lose the personal touch, and people are more likely to drop out of the business. People need to know they matter to you.

I start by building a strong relationship with my prospect. I can only do this by not having an attachment to them joining my business. During this period I’m more interested in seeing if my prospect and I even like the twinkle in each other’s eyes. I can achieve this by talking on the phone, chatting online through Instant Messaging or presenting a video conference so my prospect can see my facial expressions and gestures.

As soon as a prospect joins my business, I include her in my team’s contact list and start working with her and her prospects.

Once I’ve developed a number of new distributors (usually seventy to one hundred) in one particular area, I fly in to meet them in person. If it is not practical to fly in to meet a new distributor group, I’ll look for other methods to help me keep in touch with them. One of the most effective ways to solve the long-distance relationship challenge is to have a weekly team call, which might include an update on the company’s and groups’ activities, recognition for team members’ achievements and even some training. These weekly calls give the team a sense of belonging, and because they can hear my voice, it supplies the personal touch.

For those distributors who can’t afford international calls, I stay in touch through email updates several times a week. For these updates, I select practical information that will help people build their businesses and give them moral support.

Finally, I conduct trainings and presentations in Webinar format, which lets distributors attend and invite their prospects worldwide to participate at no cost. I may do this several times a week to accommodate different time zones, especially when I’m building in foreign markets.

Here’s the bottom line: when distributors feel heard and supported, they don’t quit the business. When they do quit, it’s usually because they feel they don’t matter. People want to know they are valued, that they are making a difference. That’s why we focus on the relationship first and foremost.

KEN SETO is a network marketing leader
and top producer who places a high value on
personal relationships.He spends his time
building his business in the Pacific Rim and at
home in Vancouver, British Columbia.