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The Dirty Dozen!

Twelve Ways to Screw Up Sales Meetings—and Twelve Fixes

By Pam Holloway

Sometimes you just know your product is perfect for the customer in front of you and you’re sure she will accept your offer. However, she walks away and you don’t know why. Disappointing as those situations are, they serve as unmistakable learning experiences. They also provide rare opportunities to examine and improve the way we connect with our prospects and clients.
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