Printer Friendly Copy   

The Neuro-Economics of Sales

How Buyers Really Decide

By Paul Cherry

Traditional selling approaches focus on logic and reason: features, benefits and reasons to buy. Truth is, when money changes hands, the primitive, emotional part of the brain calls the shots. We buy with our hearts first and our heads second. Logic comes in afterwards as the brain justifies the decision it has already made.
NT web reader is subscriber-only. Sign in or subscribe to Networking Times for as low as $33.77 a year!

Forgot your password? Click Here to get it sent to you.
No account with us? Click Here to create one.

Previous Contents Next

We appreciate your feedback. Write us at our helpdesk.
Privacy Policy | Return Policy

Copyright © 2019 Gabriel Media Group, Inc.