Network marketing is a business built on trust. It is the foundation of your business.

For the most part, people get involved in your business because they like you and they trust you. If you don’t believe that, think about this: what if you saw a business where you loved both the product and the opportunity, but you did not like or trust the people with whom you would have to work? Would you join the business? Probably not—and if you did join the company, it would certainly not be with their particular organization.

In order to be trusted, you must be trustworthy. People must believe you have their best interests at heart. You earn someone’s trust by saying what you mean and meaning what you say. By doing what you say you will do. By accepting responsibility for your mistakes and having the courage to apologize for them. By always giving others advice based on what is best for their financial situation—not necessarily for yours.

Always remember that your first loyalty should be to your organization, not to your check and not to the company. You sold a dream to your distributors, and you owe them honesty and loyalty so they will return that in that kind.

It’s not always easy to do the right thing. There can be times in our lives when we may face a moral dilemma, situations where if you slightly stretched your ethics, you would be able to gain something significant that you would otherwise not have. In their book Duty Honor Company, West Point graduates Gil Dorland and John Dorland share the Code of Honor they learned to live by at West Point Academy: “A cadet will not lie, cheat or steal, nor tolerate those who do.” West Point has three basic Rules of Fairness which anyone can use in evaluating their actions.

  1. Does this action attempt to deceive anyone or allow anyone to be deceived?

  2. Does this action gain or allow the gain of a privilege or advantage to which I or someone else would not otherwise be entitled?

  3. Would I be satisfied by the outcome if I were on the receiving end of the action?

If you ask yourself these three questions whenever you are facing a moral dilemma and you answer them honestly, you will always make the right decision.

It is also important to remember that years of trust can be destroyed with a single action or word. When distributors lose trust in their upline or their company it is only a matter of time before they are gone. They may not leave physically, but they will no longer build the business with the same enthusiasm. They may just sit back and collect a check.

If you want to build a long-term business that prospers, begin by building relationships based on trust.

KATHY ROBBINS has reached the top position in several network marketing
companies. She does training and consulting for network marketing
companies in the areas of operations, sales and market expansion.