Kirk Farber’s Top Three

Zen in the Martial Arts
By Joe Hyams
WHY: This book is filled with inspiring wisdom taught through clear and concise anecdotes. The principles and concepts found in each story leave an indelible imprint and reveal how mastering the spiritual goals in martial arts can dramatically alter the quality of your relationships as well as develop trust in yourself and others.
Loving What Is: Four Questions That Can Change Your Life
By Byron Katie and Stephen Mitchell
WHY: This is a wonderfully empowering book about staying in the moment and examining your thoughts about what is. It is about questioning the authority of our fundamental personal beliefs about our relationships. If you follow Byron’s method you will have such inner peace that you will deeply trust yourself and others will naturally trust you.
The Saint, the Surfer, and the CEO: A Remarkable Story about Living Your Heart’s Desires
By Robin Sharma
WHY: Within the pages of this extraordinary book, you’ll discover a practical yet powerful process for recreating your life and reconnecting with your best self. Written as an engaging and heartfelt story, the book offers you a potent blend of deep wisdom and practical life lessons that will help you live your highest truth as a human being in your relationship to yourself and others.

Glenn Head’s Top Three

Revolutionary Agreements: Twelve Ways to Transform Stress and Struggle into Freedom and Joy!
By Marian Head
WHY: If I want to build trust, I have to keep my agreements—with myself, my team and my customers. Marian captures the essence of creating success with twelve simple, practical agreements focused on three critical areas: truth, acceptance and gratitude. When we apply these in our communications, we increase our capacity for greatness in all that we do.
High Trust Selling: Make More Money in Less Time with Less Stress
By Todd Duncan
WHY: Todd shows how trust builds high-performing sales teams. He trains his sales people to think like CEOs of their businesses, committed to long-term customer relationships based upon mutual trust and respect. Stories throughout the book guide the reader to trust in others and to become trustworthy.
Truth Zone: Building the Truthful Organization from the Bottom Up!
By Ward Flynn
WHY: This is the best book of tools I have seen for building an organizational culture where truth and trust are the highest values. Ward provides exercises and activities to help people develop trust in four areas: Personal Truth, Interpersonal Truth, Team Truth and Organizational Truth. A great read for organizations wanting a high trust culture!

Mark Yarnell’s Top Three

The Speed of Trust: The One Thing that Changes Everything
By Stephen M.R. Covey
WHY: This book stresses the ease, speed and fulfillment of building character and great business simultaneously through ethics and trust. The author outlines thirteen behaviors of trust-inspiring leaders, such as demonstrating respect, creating transparency, righting wrongs, delivering results and practicing accountability.
Ethics 101: What Every Leader Needs to Know
By John C. Maxwell
WHY: This book offers guidance on how to live one’s life and do one’s job with long-term success. Maxwell believes that as more and more capitalists accept moral flexibility in the marketplace, those who remain dependable, ethical and predictable can easily forge trusting relationships and create a strategic advantage.
The Ethics of Excellence
By Price Pritchett
WHY: According to Pritchett, trust is the glue that bonds individuals for life and results in mutually beneficial pursuits and long-term respect. This book gives you practical guidelines to teach your team to protect its integrity and public image, build trust and loyalty, and improve product and service quality at the same time.