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Counting Starfish: Organizations Built on Trust
A Conversation with Ori Brafman and Rod A. Beckstrom, coauthors of The Starfish and the Spider
By John David Mann
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In The Starfish and the Spider, authors Ori Brafman and Rod A. Beckstrom
and define two essential types of organizations: centralized structures, with
their clear hierarchies and chains of command, and decentralized or “open”
systems, which operate based on a completely different and in many cases opposite
set of rules. Their discovery of what they call “the new physics of human
organization” may prove to be one of the defining paradigms of the twenty-first
century economy.
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