If we could go in a time machine and to the streets of Toronto in 1960 on the day before a friend handed you a copy of Think and Grow Rich, and we asked you, Bob, what do you see for your future? what would you have said?
I really wouldnt have had much to say at all. Probably, Oh, more of the same, I guess.
I was working as a firefighter, and as a high school dropout whod worked a series of dead-end jobs, this was the best job Id ever had. I had no set goals and had never given much thought to the future. Like so many others, I was living out a sort of struggle to go from payday to payday, just making ends meet and trying to get by.
Its really difficult to picture Bob Proctor just struggling to get by.
Yes, but that was meuntil Ray Stanford put a copy of Napoleon Hills book in my hands. That planted the seed that quite literally changed everything in my life from that point on.
This fascinates me, because it so closely parallels [The Secret producer] Rhonda Byrnes story about being in the deepest despair when her daughter hands her Wallace Wattles book. Its intriguing to hear these stories of people being in the darkest, most hopeless place, suddenly being given such a powerful catalyst. How does that happen?
I dont think there are any accidents. I believe you attract it.
I think it has a lot to do with the person, situation or event that jars you. Were attracting things to ourselves all the time that are coming to us for the express purpose of moving us in the right direction. This occurs because we are spiritual beings, and spirit is always striving for expansion and fuller expression.
Unfortunately, I think we miss most of the messages. I know that in my case, after things changed I looked back and could see where different employers, commanding officers in the navy and even my own mother were always trying to reach me.
But they never did.
No, for whatever reasons, it just hadnt clicked.
And then there was Ray Stanford.
Somehow, Ray put the right combination of words together. I think it was his energy, reaching out to help this young guy who didnt seem to be going in the right direction. Ray was genuinely interested in helping people. His belief in me was so compelling, I couldnt ignore it.
I didnt really believe that I could change. I didnt believe good things could happen. I didnt believe in myself at allbut I couldnt help believing in his belief in me.
What did Ray actually say to you?
He got me to recognize that he was happy, healthy and wealthy. He pointed out that I was the exact opposite: I was unhappy, sick and broke. And then he said, I must know something you dont know.
I was convinced that people in his positionthat is, people who were far more successful than Ihad something going for them that I didnt have going for me. But Ray was insistent that I was no different from him, that it was only my results that were different.
This seems very much like what we do in network marketing: our job as a sponsor is to believe in other people, often even before they fully believe in themselves.
I think thats what the successful people in network marketing are doing. I dont think thats what all the people are doing, not by a long shot.
I was talking with a woman in network marketing earlier this morning who said she was desperately trying to get to this new pin level, but was having difficulty with her people.
I told her, Thats probably your problemyoure trying to get them to do something for you. If you fall in love with the idea of doing something for them and get genuinely excited about showing them a better life and helping them create it, you wont have to worry about your volume, it will be there.
Thats where the really big winners in network marketing are. Theyre the Ray Stanfords of the world. But oddly enough, there are not that many of them. People say, Theyre all like that. Oh no, they arent. If they were all like that, theyd all have big organizations and big checks.
I think the people who come into this business and then leave it without experiencing any success are those who never really bought into the dream, and thats because it was never communicated to them effectively. Just like all the people who tried to help me but never got through to me. Why didnt they, and why did Ray?
Thats a great question. Why, do you suppose?
I believe it was because that was his conscious purpose. Helping other people was his genuine joy in life, and I happened to be the recipient. And I was far from the only one; he helped a lot of people. Thats just what he did.
I know some people in network marketing who are like this, but not as many as youd think.
So many people have had their dreams beaten out of them by the time they reach this business. How do we help them get those dreams back? Is it that individual human contact thats needed as the catalyst?
I believe you have to absolutely fall in love with helping wake people up. You have to work with them until theyre locked in on the right track. If you do that, theyre going to go and do the same thing. In fact, you want to communicate to them thats what they have to dothey have to do for the next person what youre doing for them. Thats just the way it works.
When you were on Larry King Live, you said something fascinating: Most people dont really know who they are.
They really dont. And theres good reason why they dont: nobodys ever really spoken to the question of who they are. Theyre conditioned genetically and then environmentally, before they can ever think for themselves, by people who dont know who they are.
When we get even a glimpse of who we truly are, we are absolutely dazzledbecause were spiritual beings. Were an offshoot, as James Allen said, of a deathless soul. When we grasp that truth, then we realize that all the knowledge and power we need, we already have.
We never have to get anything. What we have to do is bring to the surface what weve already got. To do that, youre going to have to understand who you are. You are not an intellect; you are a spiritual being who has an intellect. In fact, you are a spiritual being who has all the creative faculties God gave you when He created you in His image. Thats why we can create, why were able to do what we do.
If my mission is to help people discover this for themselves, to discover who they truly are, how do I go about doing that?
First of all, you have to help them decide what it is they want. Theyve got to really want something, and youve got to be able to draw it out of them.
Now, this is not something they think they can do or get, its something they want. Most people dont play along or come up with what they really want, because they cant see how to get it. Theyve been conditioned from childhood to think youve got to know how youre going to get it, or else, forget it.
A little kid goes to his parents and says, I want this, and the first thing the parent says is, How are you going to get it?
Which is probably the last thing he should be thinking at this point.
Exactly! How youre going to get it is irrelevant. If its what you really want, youll be shown the way in time.
Youre famous for saying, Tell me what you want and Ill show you how to get it.
I got that from Earl Nightingale, back in the early sixties. In 1961, long before Id gone to Chicago to work for Earl and Lloyd, I got a copy of his Strangest Secret record, and on that recording he said, If you can tell me what you want, I can show you how to get it.
If this man really knows what hes talking about, I thought, hes really got a hold of something!
And he did. I can show anyone how to get anything they want. Because everything we get, we get the same way. Its all by universal Law.
Most people dont understand what theyre doing when theyre working in harmony with the Law, because most highly successful people cannot articulate precisely why they are successful. Thats why you have heavy-hitters in network marketing who have made it big, but dont know how to teach it, because they dont really understand what theyve done.
You said something else on Larry King that I really enjoyed: Working is the worst way to make money. Can you explain what you mean by this?
You were never meant to work to earn money. Work is meant for satisfaction, not for earning money. Ill quote Napoleon Hill, from the section in his book on imagination:
If you are one of those people who believe that hard work and honesty alone will bring riches, perish the thought. It is not true. Riches, when they come in huge quantities, are never the result of hard work. Riches come, if they come at all, in response to definite demands, based upon the application of definite principles, and not by chance or luck.
You see, money comes through providing service. The work we do, how we spend our days, is meant to give us our satisfaction. Were meant to be happy with our lives. And if were going to feel fulfilled every day, which we can, then we have to find work that we love doing and dedicate our life to it.
I feel very blessed, because I do what I love doing every single day. As a result, I look forward to getting out of bed every day. In fact, there are many times when I dont want to go to bed, because Im enjoying what Im doing so much!
People have a hard time conceptually unhooking their effort from the reward of money. Its like a leap out into an unseen space.
Weve been trained to believe that you go to work to earn money. Im going to be a doctor or a lawyer, because doctors and lawyers earn good money. But I know doctors and lawyers who are broke. And I know people in the garbage business who are earning millions. I know people who are brilliant and have advanced degrees but have no money, and others who are functionally illiterate and are earning millions.
These latter people have found the secret of earning money. The secret of earning money is providing service.
The beautiful thing about network marketing is that it is the most moral form of compensation there is. And it follows the very best income-earning strategy: youre leveraging yourself and youre providing great service. Youre waking people up. Youre showing people how to spend their days doing what they love to do, while at the same time earning an excellent income.
Properly executed, network marketing gives people time and money freedom. It gives them liberty, which is their birthright.
What is the biggest way that people miss this in network marketing?
Too often, they never change their conditioning. They believe that simply because theyre in network marketing, its going to work. But its only going to work if you change your conditioned way of looking at life.
Its not an external structure, its you that works it.
Absolutely. The opportunity is here, but youve got to take advantage of the opportunity.
People come into this because of the income-earning strategy. Its whats called an M3 strategy, one where you can multiply your time through the efforts of others.
But so often, people dont do that. Instead, they immediately start selling producttrading their time for money. They never get over the working part. They think its hard workbut it isnt hard work at all.
What they should do instead is learn how to recruit and train, and how to communicate effectively.
So its not necessarily all about selling the product.
No, its got nothing to do with selling the product. It has to do with showing people how they can change their lives. I dont think the products are that different, one company to the next. Ones perhaps a little better than another, but they mostly all carry pretty good products.
Its all about understanding peoples potential and knowing how to work with people effectively.
The central message of The Secret has been around for years, from James Allen and Wallace Wattles to Napoleon Hill and your work. Yet this is the first time it has so suddenly and so broadly captured so many peoples attention. Is there a reason this has happened now?
I think the worlds ready for it. I think there has been a spiritual transition taking place in the world for the last twenty-five years. When I first started in this business, if you talked to anybody about spirit, theyd throw you out of the company. Today, peoples awareness of the spiritual presence within us is tremendous.
I think the timing was right and the world itself attracted this movie, and Rhonda Byrne was the one it came through.
Carnegie said, Any idea that is held in the mind, thats emphasized, thats either feared or revered, will begin at once to clothe itself through the most convenient and appropriate form available.
Well, theres a race mind, a group consciousness of the entire human species, and I think the world consciousness was screaming for an instrument like this. Rhonda was the most convenient and appropriate form available. The message had had an impact on her own life, she was an excellent producer with her own company, so she had the skills, resources and freedom to produce whatever she wanted, the way she wanted. She did the editing herself, so she had her finger on the pulse of it and attracted the right people.
Its interesting to me that this message has come out right in this time when theres so much fear, tension and instability in the world.
Yes, its no accident! It was supposed to happen.
Its unthinkable that The Secret would have been produced without your being on ityet for a while it was looking like that might happen. Rhonda told me about how you came into the project at the last minute, and how remarkably coincidental it was that you happened to be in Aspen on that day.
It really was. But you see, I believe I was supposed to be there. I think you and I are supposed to be on the phone right now. I think everything that happens, happens by Law. We may not understand it. We may even try to rationalize it away. But its still the Law. The Laws always working. It never stops. The Law is the uniform and orderly method of the omnipotent God. Its Gods modus operandi.