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  CONTENTS >> NETWORKING   Jan/Feb 2007
 
EXECUTIVE SUMMARY

The Power of Networking Groups, Part 3

How To Work Each Member's 250-person Sphere Of Influence.

By Bob Burg



The primary purpose of a networking group is not to sell products and services among members. Rather, each member should serve as a “personal ambassador” to his or her 250-person sphere of influence. Recruit new members for your group by encouraging new members to invite prospective members, as long as they represent a business category that is not already represented.
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