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  CONTENTS >> COMMUNICATION   Jan/Feb 2007
 
EXECUTIVE SUMMARY

Connecting with People in Emotional Crisis

Be Prepared And Know What To Say In Difficult Life Situations.

By Aurora Winter



Knowing what to say in different life situations can be enormously valuable for building your business, especially in those moments when a business relationship suddenly turns personal because someone unexpectedly reveals a tragedy. If you are unprepared, your words can totally miss the mark and an opportunity to connect. Handled correctly, these situations allow you to build a connection for life.
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