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  CONTENTS >> PROFESSIONALISM   Jan/Feb 2007
 
EXECUTIVE SUMMARY

Is There Buzz About You?

How To Build A Strong Personal Brand.

By Suzanne Bates



You don’t need a big budget or a multi-million dollar ad campaign to build a personal brand. It’s more about focusing on how to communicate effectively using your wits. A creative, thoughtful approach to delivering your message will get people saying positive things about you. If your message is interesting and you deliver it often enough, you can develop a powerful personal brand.
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