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Not All Leads Are Created Equal
The Five Critical Factors For Evaluating Leads.
By Art Jonak
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When deciding which leads to use, don’t simply consider the cost per lead.
There are five critical factors that tell you if the leads you are using are worth
your time, effort and money: 1) what they cost; 2) their conversion rate; 3) unit
of sale size; 4) repeat orders and residual value; and 5) hassle factor. Study
these five factors and evaluate if your advertising campaign is working.
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