CONTENTS >> ART JONAK'S TRAVEL REPORT   Jan/Feb 2007
 
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Jan/Feb 2007 Issue
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ART JONAK'S TRAVEL REPORT
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Art Jonak

Not All Leads Are Created Equal

The Five Critical Factors For Evaluating Leads.

By Art Jonak



When deciding which leads to use, don’t simply consider the cost per lead. There are five critical factors that tell you if the leads you are using are worth your time, effort and money: 1) what they cost; 2) their conversion rate; 3) unit of sale size; 4) repeat orders and residual value; and 5) hassle factor. Study these five factors and evaluate if your advertising campaign is working.
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