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A Networking Revolution

Evertrue Bell: Helping a Giant to Usher in a New Era

By Stephanie DuPré

In her twenty-eight years in the business, Evertrue Bell has developed a reputation as an exceptionally resourceful leader, creating success stories in markets that challenged even the most seasoned marketer. Now she has been tasked with an unusual and especially challenging mandate: help a hundred-year-old, traditional direct selling company embrace its relatively new network marketing model.

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