In the seventies, as genetic research was grabbing headlines and research grants, an unknown Wisconsin medical school professor with an interest in quantum mechanics quietly upset the apple cart. A quarter-century later, Dr. Bruce H. Lipton’s book, The Biology of Belief, has taken the world by storm. Joseph Chilton Pearce calls it “the definitive summary of the new biology and all that it implies.” And it implies a lot. According to Lipton’s work, genes control neither our cells nor our destinies. Instead, they are themselves controlled by signals from outside the cell—including our thoughts, feelings and emotions. James Allen built a lasting masterpiece of modern entrepreneurial philosophy based on the Old Testament observation, “As a man thinketh in his heart, so is he.” Bruce Lipton took it to the laboratory and proved it as scientific fact.