1) Use and Love Your Product

In order to build a large network, you must focus on enrolling others in the opportunity—but as you do so, your credibility and integrity will be determined in large measure by your passion for your products. The more you love them, the more you will talk about them and the more your whole network will use and promote them.

2) Own the Concept of Network Marketing

Prospects often have a strong opinion about this concept. If you are weak in your conviction about network marketing, instead of you influencing them, they will influence you. If that happens once too often, you’re out of the game. You must have some successes—and have them quickly—to shore up your confidence.

Study everything you can find on exactly how and why network marketing is an extraordinary wealth-building concept. Study those who have done it. Master their stories and their strategies.

3) Learn to Believe That Everyone Is a Prospect

They don’t think they are. But ask yourself this question: “If they knew what I know about this, would they get involved?” The answer is: Of course! So what’s missing? They just don’t know about it.

4) Ask Easy Curiosity Questions

The more you know about your prospects, the easier it is to design an offer they will embrace. Find out what is important to them. What do they love? What do they want more of in life? What do they want less of?

Start with where they live. What do they like about it? What don’t they like about it? Where would they live if they could move? What’s holding them back?

Ask about their work. How long have they been doing it? What do they like and dislike about it? What’s holding them back from doing something they love?

5) Ask Them to Imagine

Imagining a more peaceful, fun-filled, loving, abundant life immediately and automatically changes our body chemistry. Imagining something specific that we like yet don’t now have, gives us a positive energy (motivation) to act—to choose, prioritize, change and embrace something. Like a new business that only five minutes ago we would have sworn we would never do.

Ask them to imagine getting a check for $1,000 (or whatever amount you’ve learned would motivate them) every month like clockwork.

6) Show Them the Way

Once someone is motivated to move, they will take direction. Your wisdom, experience and position in the organization is what they need to get what they want. Take advantage of your posture and show them exactly what they need to do.

Show people they know who could do well. Show them their plan. Show them their money, and what they must do to get it. If you don’t show them, they won’t do what they need to do, and you have wasted their time and yours.

7) Wait for No Man or Woman

Make unreasonable requests. This will sort out who will work with you and who will not. Ask people to do what must be done. Stretch them. Give them the opportunity to succeed or fail out of choice, rather than simply decaying over time.

Some people would rather whine than work. They would rather tell stories than succeed. They would rather keep you waiting on them as they “get around to it.” These are the vampires of MLM. They will suck the life out of you with their procrastination and excuses and ingenuity at finding ways for things not to work. Cast them off. If they happen to be friends or family, then keep them as such—and out of your business.

8) Manage Your Motivation

Motivation is the secret to success. When you are on fire about the inevitability of your quest, you will be enthusiastic, courageous, energetic, persistent and creative. These are the fundamentals of getting things done and attracting the things you need.

When you are in a funk, you repel what you need and do the opposite of what you need to be doing. When you are on fire, success is easy, natural and fun. You get lucky and stay lucky.

9) Get Your Car Over the Hill

There is a lot of inertia in launching a network. It’s like pushing a car up a hill. It takes proportionally far more energy just to get it rolling, and it takes a continued Herculean effort to keep it going uphill. Stop to rest—and you get run over.

What happens when you stay at it and do whatever it takes to get to the top of the hill? It soon starts rolling on its own—and you can ride it anywhere!

10) Lead Like Your Life Depended On It…

Because the rest of your life—the part you may have been missing up to now—does depend on it.

Network marketing is like herding cats. Your job is to inspire a whole bunch of people to do something they are not normally inclined to do on their own, and to keep them doing it. Your leadership—and your ability to inspire and develop it in others—will determine how far you go and how self-sustaining it is when you get there.

In a successful network marketing career, first comes massive action and development, then comes massive money—and then comes life beyond money. A life where you are present to those you love; life with the freedom to do what you want, where you want, with whom you want. The peace of knowing that you have crested the hill, and although there will still be bumps in your road, you are on the good slope.

Network marketing is a brilliant career choice, whether you choose it the age of 20, 40 or 80. Done smartly, you can be finished in four years. And then? You get to design your life beyond money.

RICHARD B. BROOKE is currently the CEO of a network marketing
company, a faculty member of Networking Univerity and has been a leader
in the network marketing profession for decades, on both the distributor
and corporate-executive sides of the fence.