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  CONTENTS >> NETWORKING   Jul/Aug 2006
 
EXECUTIVE SUMMARY

Networking with a They Focus

Do Unto Others As They Want To Be Done Unto.

By Bob Burg



Famously known as the “Golden Rule,” the “do unto others” dictum has been a key plank in the platform of every major religion and ethical system on the planet. Master networker Burg takes the Golden Rule one step further, to the Platinum Rule: Do unto others as they would prefer to be done unto!


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