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  CONTENTS >> COMMUNICATION   Jul/Aug 2006
 
EXECUTIVE SUMMARY

“No” Means “Maybe”

The Art Of Redefining Rejection.

By Jack Perry



When push comes to shove, successfully facing down rejection may be the number one skill set that sets one up for success in this business. Veteran sales trainer Perry walks the reader through the three simple but powerful steps that are critical for handling this business constant: don’t take it personally; redefine the rejection; allow every “no” to serve as an encouragement.


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