Art Jonak’s “Big Three Secrets” of Virtual Networking

“There aren’t any good prospects on the Internet.” Oh really? Aren’t you on the Internet? (Ouch!)
The truth is, there are tons of great prospects on the Internet.

Where do you start?

First, read these two Seth Godin books:

Permission Marketing
By Seth Godin
Learn to capture emails and what to do with them.

The Big Red Fez
By Seth Godin
Why 99 percent of the web sites out there miss the mark and how to fix it.
Next, get Tom “Big Al” Schreiter’s 13 FREE Internet Sponsoring Lessons ( And then, learn how to use the three online “secrets” my team uses every day:

Post some fun photos online.
This creates “know, like and trust” faster than anything else I know. Here are two generic examples:, and (click “photos”)

Make your web site talk.
This is a must-have tool if you have a web site—and it’s extremely easy to use! Go to to see how it works.

Start a blog.
It’s free at You can hit all three steps at once by adding both pictures and audio to your blog. Plus, you can add a lead-
capture option. Combining all these together, you can create a tremendous relationship-building and information-delivery web site for your business.


Mark Helsel’s “Top Two” on Virtual Networking

Guerilla Marketing
By Jay Conrad Levinson
Why: It’s been around for a while, but it’s still one of my all-time favorite books. If you’re an “outside the box” kind of thinker and you love learning new and innovative ways to market your product or service, this is a must-read. 
The 11 Immutable Laws of Internet Branding
By Al Ries and Laura Ries
Why: Everyone knows that the Internet is revolutionizing many aspects of the way we find information, socialize and do business. However, since the Internet became commonplace in the 1990s, many misconceptions have been perpetuated about what it can do and how it works. Initially, many opportunists proclaimed it the “magic bullet” for people and businesses who wanted to achieve success quickly and almost effortlessly.

Unfortunately, many of these early claims have fallen short. However, it remains true that billions of dollars are being transacted over the Internet each year, and some people and businesses are making millions of dollars. Why? What separates those who have succeeded from those who haven’t?

In The 11 Immutable Laws of Internet Branding (a companion to The 22 Immutable Laws of Branding), Al Ries and Laura Ries make a strong case that the way a business brands itself is central to its success. With intriguing examples and articulate reasoning, they lay out what the ingredients are for branding success on the Web.

I recommend this book as an easy-to-read yet insightful tool for anyone who wants his or her web site to attract visitors, win customers, and get them back to buy again.