Whats the biggest objection you hear, the biggest reason people you know
shy away from becoming involved in your business? Heres the one I hear
Oh, thats the thing where people use their friends.
But thats not true! People only think that because they dont understand network marketing! Were not in the convincing business, were in the information-sharing business! We dont abuse our friendships, we only sort people, because were looking for people who are looking!
All good points. But if thats all true, then why do network marketers always laugh when the speaker at the front of the room says, By the time I heard about this opportunity, I was a member of the NFLNo Friends Left! I heard this quip just the other day. Ive been hearing it for over twenty years. Never fails to bring an embarrassed grin of recognition and sympathetic chuckle. Why? Could it be that people have that thats where people use their friends objection, not because they dont get it, but because they do?
Scott Allen and Thomas Power, two of the worlds top experts on networking, confirmed this shocking but accurate observation: network marketers do not know how to network.
So far, we only know how to do half our job description. We market. But we dont network.
In fact, we are still so woefully immature at the networking half of the equation that in the worlds thriving, vibrant professional online networking organizations (such as Ryze.com and
Ecademy.com), network marketing activity is banned, much like spamming or pornography!
Now, that made me sit up and notice.
I dont think anything has done more to poison the well for network marketing than the odious concept of the three-foot rule. Early in my networking career, I was taught, How do you know if youve got a prospect? If he can fog a mirror!
That is direct selling at its most crass, offensive and injurious.
For years, in the pages of this journal, Bob Burg has been pointing out what it means to genuinely network: connect people with each other in a way that helps everyone benefit. Heres how Thomas Power defines it: To give away connections. As Ivan Misner puts it: Givers gain.
Not get: give. Not sell: inform. Not prospect: serve. Not sortnetwork!
Heres what Scott Allen has to say: The top network marketers know that the three-foot rule is not what you do. If there is a three-foot rule, its this: anyone within three feet is worth getting to know a little better.
Thats maturity. And when we have it and show it in our profession, not just here and there but as the norm well, just imagine!
Network marketing will have arrived.
JOHN DAVID MANN is Editor in Chief of Networking Times.