Why do some people make $200 a month, while others make $20,000? The answer, in part, lies in how they perceive time.

Time is a progressive, linear constant that cannot (at least, as of yet) be manipulated, altered, changed or “managed.” We all have the same twenty-four hours a day. One thousand, four hundred forty minutes. Eighty-six thousand four hundred seconds. That’s it. It’s what you do with them that counts.

Given this discrete amount of raw time, I’ve noticed that there are four different “Time Zones” from which all operate.

The No-Time Zone

This is the disempowered state of anxiety in which 97 percent of the population chooses to live. What’s more, this is both the number two reason people have for starting a networking business (number one is money), and the number one reason they give when they quit their business.

Funny, isn’t it? We hear this from prospects: “I don’t have time for this call…to listen to your CD…to do something new…” and we hear it again from them when they’re about to quit: “I just don’t have time to make calls…listen to a training call….”

What’s really happening here is a gross inability to distinguish between urgent and important. Most people fail to determine what’s really important and instead spend their time reacting to the “tyranny of the urgent.” They thus often wind up in a self-created crisis, usually around the age of 40, when they “suddenly” find themselves faced with a money crisis, health crisis, business crisis or family crisis—and only then finally take the time to survey their lives and determine what’s genuinely important.

The Part-Time Zone

This is by far the most common dimension in which people start out building a networking business.

It takes at least one or two hours a day of consistent, focused effort to get your business producing revenue. We all know the adage, “An apple a day keeps the doctor away.” What we often don’t realize is the rest of the adage: trying to make up for a lost week by eating six apples on Sunday will probably put you in the ER with a severe stomach ache!

Here’s how we explain this zone to new team members.

Let’s say you needed to make more money to make ends meet, and rather than starting your own business, you decided to get another part-time job. Would you be able to come home from your full time job, sit down, relax, have dinner, watch a little TV, play with the kids, clean off the desk and then take off and report in to your part-time job “when you felt like it”? Would you be able to tell your new employer, “I’ll be in some time Saturday, after I finish doing a few important things around the house and running some errands”? The answer, of course, is a resounding “No.”

To have the part-time job, you would have to let the family know why you’re getting a part-time job, delegate your chores to other family members and continue to ask for their cooperation and support. They would have to see that there is an end in sight; that there would be rewards for them in exchange for your absence; and that at some point, you would all benefit from the short-term sacrifices.

It makes perfect sense to follow this same process in relation to your networking business, too. And as you go through it with your family, you’ll grow closer—and you’ll discover (or be reminded) that the journey is the reward!

The Full-Time Zone

This is the phase of your business when you are developing leaders and you have replaced your previous income, or are on track to do so.

This zone has little to do with the actual number of hours you’re putting into your business, and more to do with what you do during the hours you’ve committed to your business. Full-timers live their lives and work by a schedule. They intentionally block off time for business and time for family, just like they block off time for healthcare, fitness, recreation, etc.

The All-the-Time Zone

When the business is “in you,” you absolutely love the privilege of assisting others in getting their lives back. When you’re in this zone, you no longer consider what we do “work.” This is place where all your dreams come true—as Walt Disney put it—“if you have the courage to pursue them.”

People often say to my wife Julie and me, “You guys are intense, you’re always working—don’t you ever stop?” They say this because they can’t see the lines we draw between our work life, home life, and play. If we had a one- or two-hour commute to 9-to-5 jobs, went to church every Wednesday night and Sunday morning, did our household chores on Saturday morning, and had “date night” with the spouse only on Saturday nights and “family day” on Sundays, just like them, then they would say we were leading “balanced” lives.

But that’s not what we do. We play hard and we work hard—although it’s hard for us to think of it as “work.” We love the privilege of serving others and assisting them in getting their time and their lives back. We see the world as a giant canvas to paint a life on, a playground where we can organize playmates and build sand castles as big as we like. We see it as an opportunity to serve others and leave the world a better place because of our efforts, presence and light.

Time is a constantly diminishing resource that cannot be managed. Only your activities within time can be managed.

We all have the same twenty-four hours a day. One thousand, four hundred forty minutes. Eighty-six thousand four hundred seconds. That’s it. It’s what you do with them that counts.

DR. BILL and JULIE TOTH are all-the-time networkers who
enjoy the privilege of serving others from the comfort and
safety of their home in Houston, Texas.