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  CONTENTS >> MARKETING   May/Jun 2006
 
EXECUTIVE SUMMARY

Tell Your Story

Ten Steps To Effective Story-telling.

By Chip Eichelberger



You’ve heard it before: “facts tell, but stories sell.” The truth is, facts don’t even tell any more! In the post-Information Age, information bores—and the only way to sell anyone anything is to tell a compelling story. Specifically, a story about your customer, or at least, someone just like him.
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