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Podcasts and Gamers and Blogs, Oh My!
The New High-tech Face Of Advertising.
By Peter Koeppel
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Marketers who want to stay competitive in this high-tech world have to change
with the times. Media expert Koeppel offers a high-tech primer on how to harness
the power of four emerging communication technologies: blogs, podcasts, adver-gaming
and mobile advertising.
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