CONTENTS >> MEDIA   May/Jun 2006
 
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May/Jun 2006 Issue
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MEDIA
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Peter Koeppel

Podcasts and Gamers and Blogs, Oh My!

The New High-tech Face Of Advertising.

By Peter Koeppel



Marketers who want to stay competitive in this high-tech world have to change with the times. Media expert Koeppel offers a high-tech primer on how to harness the power of four emerging communication technologies: blogs, podcasts, adver-gaming and mobile advertising.
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