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  CONTENTS >> LEADERSHIP   May/Jun 2006
 
EXECUTIVE SUMMARY

Conquer Your Niche!

Live A Life Custom-designed For You.

By Lawler Kang


“Every marketing maven in the world wants to own his niche.” Passion at Work author Lawler shows how to apply the principles of niche marketing to your own life—an interesting twist on the “own your own life” idea.

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