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  CONTENTS >> COMMUNICATION   Mar/Apr 2006
 
EXECUTIVE SUMMARY

Gone in Sixty Seconds

Capture Your Audience In The First Minute Of Your Presentation.

By Jerry Weissman



Our greatest opportunity to connect with an audience is over after the first minute. Master presenter Jerry Weissman offers a primer of seven strategies for making the most of those precious sixty seconds: question, factoid, retrospective/prospective, anecdote, quotation, aphorism, analogy.
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