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  CONTENTS >> NT INTERVIEW   Mar/Apr 2006
 
EXECUTIVE SUMMARY

The New Game of Network Marketing

A Conversation with Mitch Axelrod, author of The New Game of Business

By John David Mann



Brian Tracy has described Mitch Axelrod as “one of the foremost authorities in sales and marketing in the United States today.” Alex Mandossian calls him “the Bruce Springsteen of personal development.” Since the early 1990s, Mitch has been talking about a radical and fairly abrupt shift he sees in the world of business, which he calls The New Game of Business. We recently sat down with Mitch to talk about how the new rules of this New Game are transforming our business, and why the world of network marketing will never be the same.
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