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  CONTENTS >> THE ART OF PRESENTATION   Jan/Feb 2006
 
EXECUTIVE SUMMARY

Showmanship Magic

The Five Key Elements Of Great Showmanship.

By Bill Wisch



After years of studying the life work of such showmanship greats as Harry Houdini, P.T. Barnum and George M. Cohan, performance magician Wisch codified five key elements of showmanship into an anagram: Mystery, Action, Gratification, Involvement and Challenge.
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