PERSPECTIVES
Examine Your Contribution
“If your business is not expanding to the quick and exciting tempo of the times, you must examine the contribution you’re giving.”

Letters
“I was recently approached with an opportunity that sounds brilliant—but how do I know if it’s a scam?”

SPECIAL SECTION
Networking University
Letter from the DeanWebinar Schedule

PERSPECTIVES
Words of Wisdom
Contemplations on the nature of giving to others.

Our Times
A panel of four guest editors ponder the question, “Why is making a contribution so important?”

LEADERSHIP
The New BrandScape
Mary Brown
President of a strategic marketing firm specializing in building brands, Brown reviews six trends that are changing the marketing landscape: consumers as creative directors; consumer cynicism; consumers’ need for personalized information; the need for transparent technology; multiple-channel synergy; and the “age wave.”

STRATEGIC THINKING
How Successful Networkers Network
Mark DeSantis, Ph.D.
The networking practiced by the best entrepreneurs bears little resemblance to popular notions of after-hours socializing or fortuitous random encounters. Instead, these people apply a purposeful set of actions that flow directly from the core goals of building a business, what DeSantis terms “Purposeful Networking.”

STATE OF MIND
Flirting with Your “Why”
Rosie Spiegel
Every networker knows about the importance of identifying one’s “why.” But too often, we hold our dreams at arm’s length as conditions longed for but not to be reached for some time, until they are completely manifest. Perhaps it would serve to find ways to experience them in little tastes along the way.

YOUR STORY
18 Strategies for Avoiding Change
David Krueger, M.D.
One of the most fundamental laws of existence is that change is inevitable—and another one is that human beings strive to avoid it—despite the fact that’s impossible to do so!

ABUNDANCE
Results with Ease
Teresa Romain
If there’s an external result you’ve sought and have been struggling to achieve for a long time, it may be time for you to do the “hard work” of internal awareness and transformation. By doing so, says Romain, you will finally be able to achieve the external result you’ve wanted.

LEAD STORY
Promoting the General Good
When Ben Cohen left school at 26 and started a little Vermont homemade ice cream parlor with his buddy Jerry Greenfield, he little dreamt the two would be creating an international phenomenon. The company became a household name, known both for their money-where-your-mouth-is commitment to social responsibility and their outrageous and freewheeling dedication to fun and hijinks. Now a “free agent” since the sale of the company in 2000, Ben continues to devote his tireless efforts to the betterment of humanity.

NT INTERVIEW
Standing on Principle
Credited as the “father of the chicken sandwich,” S. Truett Cathy, founder of the billion-dollar restaurant chain Chick-fil-A®, has also established an uncompromising legacy of “radical” business principles from which he has consistently refused to deviate. Insisting on “people and principles ahead of profits,” Cathy has also become known for his extraordinary dedication to philanthropic projects, pouring tens of millions of dollars into bettering the lives of the troubled and disadvantaged.

THE HEART OF BUSINESS
A Company With a Giving Spirit
When master networker Ray Robbins was honored by his company for his record of exceptional contributions to the cause, the company didn’t just give him a one-time award—they established an annual award in his name and made him the first recipient! Over the five years since then, five different exceptional individuals (including Ray’s son Kevin) have been honored with the “Ray Robbins Giving Spirit Award,” for efforts on every imaginable front of the business.

MASTER NETWORKER
High Tech – High Touch
Since his first network marketing meeting in 1995, Corey Citron has joined nearly 20 networking companies. As he jokes, “The real question is, which companies haven’t I been with?” Yet there’s method to the madness, and over the decade, Corey has steadily mastered the art of duplication, with a fine sensitivity for the balance needed between high-tech tools and the human experience of belly-to-belly.

PROFILE
Learning How to Fly
Watching Jim Bartlett at the controls of a vintage World War II fighter plane, doing barrel rolls, aileron rolls and wingovers, you’d think he’d been doing it all his life. Watching Jim in business is like that too: he’s one of those network marketers who signs an application form and a year and a half later, has a million-dollar organization. The truth is, both activities are the fulfillment of dreams to which Jim has dedicated patient decades.

PROFILE
Learning the Profession
Doug Jones had zipped through an Ivy League education, served as a Naval officer in Vietnam and been both controller and then president of the family business—but nothing in his experience had prepared him for his encounter with network marketing. As Doug puts it, “I’d never sold anything—which meant I’d never really listened!” Now, after years of success as a mortgage broker, Doug has embraced the profession in earnest.

PRESENTATION
The Mindset of Success
Steve Siebold
Most of us have been conditioned to think in terms of fear, lack and limitation, which is why most people have a difficult time recruiting big thinkers into their organization. Middle-class thinkers attract other middle-class thinkers—and successful people tend to attract other successful people. Coach Siebold offers what he calls the “ten top distinctions” between middle-class thinkers and world-class thinkers

PARTY PLAN
Party with a Purpose
Pat Pearson
Passion fuels your purpose, and purpose gives meaning to your life. People who are living a life of purpose are passionate about what they do, and out of that passion, they become good at it.

NETWORKING
Master the Spares
Bob Burg
The fundamentals are the key to success in any area. In this concise success primer, master networker Burg outlines an approach to five critical fundamentals: attitude, expectancy, politeness, patience and persistence. As a bowling hero of his once said, “When you master the spares, the strikes will come by themselves.”

IN THE TRENCHES
Master Your Follow-Up
Todd Falcone
Here are six key do’s and don’ts for mastering the art of consistent and effective follow-up: DO a three-way, firm up a follow-up date, get their agreement, and be on time; and DON’T ever “chase” a prospect or get emotional about no-shows.

THE CLOSE
The Greatest Contribution
John David Mann
The greatest contribution we have to make is the giving of ourselves. There’s so much we have to give each other, and all too often we hold back, letting circumstances or petty conflicts get in the way. What is it truly that stops us? Nothing worth holding onto.