You might think that someone whos made it and gets these sorts of accolades is resting on his laurels. Not Corey Citron. Speaking to me from Chattanooga, Tennessee on his way to give a presentation in Atlanta, he is in the midst of a 20-city tour to support his business builders.
Says Corey, The world is my playground. I love traveling, I love empowering people to be their best, working with others and watching their dreams come true. Since hitting it big, I can spend the time doing the things I love to do.
And big his business is: 30,000 people spanning 14 countries, with $2 million per month in volumeall created in less than 24 months.
Thats if youre not counting Coreys years of trials and tribulations while learning the ropes.
It All Started
As early as age nine, Corey was exercising his entrepreneurial muscle by selling pizza to classmates during lunch. Bucking his professional lineage and the jobs awaiting Stanford graduates, 23-year-old Corey opened his own nightclub on Floridas South Beach. He soon found out it wasnt all glitz and glamour.
Employees, overhead, inventory, insurance and long hours made me start to wonder if there might be another way, recalls Corey. After watching my father work 12-hour days as a doctor, I knew that even if I were paid a high salary, it would be extremely difficult to create the time freedom and lifestyle I really wanted.
So when a nurse in Coreys dads office invited him to a meeting in 1995, Coreys mind was open and ready.
The concept of residual incometo work hard one time and create an income that follows you for the rest of your lifemade a huge impression on me, says Corey. I thought to myself, What if this could actually work?
One Step Closer to Success
Since that fateful day in 1995, Corey has joined nearly 20 networking companies. He jokes about it: Sometimes people ask me what companies Ive been with over the years. I tell them, thats the wrong question to be asking. The real question is, which companies havent I been with?
He signed up mostly to learn about each companys products, compensation plan and culture, working only five of those companies for more than a year. After years of struggle, he found his stride with the last two of these five.
Some people quit when they fail. I see failures as getting me one step closer to success. Corey chalks up his current success to the fact that he struggled to learn this business. I had all the questions myself: What do I do? Whom do I talk to? What should I say? What shouldnt I say? Reflecting on his learning path, he says, Smart people learn from their own mistakes. Wise people learn from others mistakes.
A World of Wisdom
Gathering nuggets to share with his team wherever he goes, he constantly asks himself, How can I take this experience and relate it to helping others?
Its like life imitating business, says Corey. Its not work; its play a way of living the profession.
For example, last spring in Germany, he had the thrill ride of his life: driving 175 miles per hour around a race track.
Youd think theyd have given us intense training, exclaims Corey, but all they did was give us walkie-talkies and a lead driver to follow. We increased our speed each lap. The only thing we were told was to focus on the inside lane, focus on the inside lane, focus on the inside lane. They told us, if we focus on the wall, we will go into the wall!
Seeing easy analogies to networking, Corey now shares this story in his highly-acclaimed training programs. Follow the leader. Stay in communication. Focus on those going in your direction; ignore those who arent doing anything.
What to Do to Be Successful
Corey says there are only two things to do to be successful.
Expose the business and collect the decision. Period. Challenges arise when people let their past and their emotions get in the way.
An innovator and early adapter of the Internet, Coreys first online recruiting system quickly topped the industry by enrolling 100,000 individuals in just 18 months. This was a far cry from his early days in networking, when the big technology of the day was fax-on-demand and running around putting flyers in phone booths.
Now, says Corey, the Internet allows him to separate those who are serious from those who are just curious. It allows me to leverage my time, because I can be making thousands of presentations simultaneously while Im on the road, or while Im sleeping.
Tasks that used to monopolize a large portion of my time are now automated, he says, like follow-up. Autoresponders, voice-mail audio dialers and video e-mail make me appear that I am in tens of thousands of places at the same time.
His ability to make his online system work even for the technology-handicapped is one of Coreys calling cards. I make it cookie-cutter; people coming on board my team have an instantly duplicable online marketing system with all the bells and whistles.
The Internet is the ultimate network. If youre not capitalizing on the Internet, youre tapping into only 25 percent of what this business has to offer.
With all that technology can offer, Corey is quick to point out the necessity for personal contact. He personally calls prospects who return to his site multiple times and fill out his online form.
He also conducts live conference calls and speaks at events around the world.
High tech does not replace personal one-on-one contact, says Corey. Belly-to-belly is where the rubber meets the road. Thats why Im on the road right now. I use high tech, and back it up with high touch.
Belief is the Key
Regardless of how simple the technology, and how short the to-do list, Corey says success is directly proportional to the strength of ones belief.
I can teach someone all the skills, be there to support them, do three-ways calls, fly to their city and do an event for them. But if they dont have the belief, they wont be able to gather enough people for the events, says Corey. To attract the right people, you have to have very solid beliefs in four areas: your products, company, profession and yourself.
Coreys initial lack of belief and feelings of embarrassment about being involved in network marketing gave him a slow start. He says, If someone had told me that I would have gone on from Stanford to build a career in network marketing, I would have told them they were bonkers!
Now he shows them that such high-caliber businessmen as Warren Buffett and Richard Branson are purchasing or starting up their own direct selling businesses.
With guys like that involved, do you think I care what someones uncle who has all the answers and none of the money says? If Warren Buffetts spending a billion dollars on a direct selling company, someone might think its wise to spend $35 and join mine.
I rely heavily on the resources I get from Networking Times, he says. Its no coincidence that the biggest income earners also have the biggest libraries. If youre not reading Kiyosaki, Pilzer and others, youre not really in the business. Ignorance on fire is only going to work so long.
Belief in Your Company and Products
Having researched so many companies, Corey found that those he chose had to align with his desire to help others.
Some companies are in it only for the money. Dont get me wrongyou want your company to make a profit! But you also want it to be motivated by a real love of people.
Corey strongly suggests meeting with the companys owners and management before committing.
Its critical that the people running the company have experience running a multi-million dollar network marketing company. Its one thing to run a company doing $5 million a month; its another to run a business doing $50 million a month. It takes an entirely different mindset.
Belief in Yourself
Corey spends a good deal of time in what he calls his traveling university, listening to audios by motivational trainers such as Tony Robbins, Jim Rohn and Brian Tracey.
At some point, youre going to have to face the fact that your check is never going to grow more than you grow personally, says Corey. Being comfortable with yourself, not focusing on what other people think doing what a high-performance athlete like Tiger Woods does.
Most people have about 5000 thoughts per day. High-performance athletes have about 3000, all focused on enhancing their lives and those around them. Theyre not negative, low-self-esteem thoughts.
Corey suggests hanging out with people who are the high achievers in networking.
We attract what we become, he says, so if you want more than what you have today, you need to become more than what you are today.
Corey giving his mom, Janice Stieglitz, flowers on stage at a recent convention.
Mother and Partner
One of the great things about this profession, says Corey, is that you get to choose who you work with. Adds Corey, I chose my mom.
Supporting herself her whole life, Janice Stieglitz once worked three jobs simultaneously. Like her son, she struggled through the early days of her networking career.
Now, says Corey, shes achieved the level of success thats allowed her to go full-time, to realize her dreams, to live life on her own terms.
When Janice returned from a three-week trip in Europe, her organization had increased by 1000 people and her income by thousands of dollars. In September, she enjoyed a leadership vacation in Thailand where she rode elephants and reveled in traveling the world with her husband and teammates.
Its been a pleasure to watch Mom become healthy and wealthy as we work together, travel and speak at conferences. I love that she can take off whenever she wants to visit with my sisters son, her first grandson.
With network marketing as his chosen career, Corey has been able to fulfill his own dreamsand to delight in helping those he loves fulfill theirs.