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  CONTENTS >> LEAD STORY   Nov/Dec 2005
 
EXECUTIVE SUMMARY

Promoting the General Good

A Conversation with Ben Cohen, cofounder of Ben & Jerry's Ice Cream and coauthor of Double Dip.

By John David Mann



When Ben Cohen left school at 26 and started a little Vermont homemade ice cream parlor with his buddy Jerry Greenfield, he little dreamt the two would be creating an international phenomenon. The company became a household name, known both for their money-where-your-mouth-is commitment to social responsibility and their outrageous and freewheeling dedication to fun and hijinks. Now a “free agent” since the sale of the company in 2000, Ben continues to devote his tireless efforts to the betterment of humanity.
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