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Promoting the General Good
A Conversation with Ben Cohen, cofounder of Ben & Jerry's Ice Cream and coauthor of Double Dip.
By John David Mann
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When Ben Cohen left school at 26 and started a little Vermont homemade ice cream
parlor with his buddy Jerry Greenfield, he little dreamt the two would be creating
an international phenomenon. The company became a household name, known both for
their money-where-your-mouth-is commitment to social responsibility and their
outrageous and freewheeling dedication to fun and hijinks. Now a “free agent”
since the sale of the company in 2000, Ben continues to devote his tireless efforts
to the betterment of humanity.
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