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  CONTENTS >> Strategic Thinking   Nov/Dec 2005

How Successful Entrepreneurs Network

The Art Of Purposeful Networking.

By Mark DeSantis, Ph.D.

The networking practiced by the best entrepreneurs bears little resemblance to popular notions of after-hours socializing or fortuitous random encounters. Instead, these people apply a purposeful set of actions that flow directly from the core goals of building a business, what DeSantis terms “Purposeful Networking.”
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