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  CONTENTS >> Strategic Thinking   Nov/Dec 2005
 
EXECUTIVE SUMMARY

How Successful Entrepreneurs Network

The Art Of Purposeful Networking.

By Mark DeSantis, Ph.D.



The networking practiced by the best entrepreneurs bears little resemblance to popular notions of after-hours socializing or fortuitous random encounters. Instead, these people apply a purposeful set of actions that flow directly from the core goals of building a business, what DeSantis terms “Purposeful Networking.”
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