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  CONTENTS >> LEADERSHIP   Nov/Dec 2005
 
EXECUTIVE SUMMARY

The New BrandScape

Six Future Trends Changing The Marketing Landscape.

By Mary Brown


President of a strategic marketing firm specializing in building brands, Brown reviews six trends that are changing the marketing landscape: consumers as creative directors; consumer cynicism; consumers’ need for personalized information; the need for transparent technology; multiple-channel synergy; and the “age wave.”

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