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  CONTENTS >> HEART OF BUSINESS   Sep/Oct 2005
 
EXECUTIVE SUMMARY

Networkers as Pillars of Society

The Polar Bear Program

By Marian Head



When networking corporate founder Isamu Masuda happened to see photographs of polar bears in their natural habitat and saw the animals' fur was soiled and dirty, it brought home the tragedy of human neglect in caring for our planet and life within it. Inspired by that insight, Masuda’s Polar Bear Program, a philanthropic outreach for environmental, wildlife and humanitarian acts of kindness, has flourished to touch lives throughout his company and all over the world.
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