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  CONTENTS >> INTERNATIONAL   Sep/Oct 2005
 
EXECUTIVE SUMMARY

To China with Love

For Most Westerners, Avoiding Faux Pas Isn’t Easy.

By Mia Doucet



In order to do business successfully in Asia, says international business consultant Doucet, it’s critical to understand some of the key differences between our cultures—and to be willing to modify our Western behavior in several crucial ways.

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