The seminar room was packed with marketing executives who came to hear coaching on how to create their hottest market tool: their own book. I stepped to the podium and asked, “Have any of you seen a yellow Jeep in the past month?” They registered disbelief at first, then puzzlement, as they realized I was waiting for a response. Finally one person raised his hand—tentatively, as though he were questioning either his memory or my seriousness.

I told them they could see a yellow Jeep right then, if they wanted to. I asked them to close their eyes and visualize a yellow Jeep, the specific detail of how it looked from different angles, how it felt when they touched it, how the interior smelled.

I asked them to open their eyes, and to call or e-mail me following the event if they happened to spot a yellow Jeep. Almost everyone contacted me to report their first sighting in the following week—most of them in the first two days.

People see what they look for and want to make sense of what they see: What does it mean? Where does it fit? What do I do with it? And what they look for—what appears on the radar screen—is determined by belief and assumption.

For example, the most common reason people don’t earn more money and accumulate wealth is that they don’t see themselves capable of it. Once someone genuinely sees himself or herself as capable of doing it, all sorts of thing begin to happen. The number of yellow Jeeps or the amount of available wealth in the world doesn’t change—you just code your radar for possibility.

Crafting Your Vision

Establishing a vision requires both art and science. Vision crystallizes possibility into a fundamental, articulated idea. Constructing a vision gives hope possibility—a shape and form. You inhabit the experience of your vision as a guide to creating it.

A vision serves as inspiration to design ways to realize it. The most successful businesses have visions that are also ubiquitous for each person in the organization.

• Construct your own vision.

• Clearly define your criteria for measuring success. Wanting “to change,” to “start your life over” or to “be happy,” are all imprecise and abstract goals. Vague and theoretical criteria are not useful, because there is no way to live a theory. Be specific,
simple, concrete.

• Create positive terms for success. Make your criteria in positive terms of what you want, what you will do.

• Be entirely present to your experience of the vision: being in your body, what you feel, what you think.

Now: form a real, tangible vision. Picture yourself as you have just succeeded at your goal at a specific time in the future, such as one year from now. Create this success experience specific to time, place, how you would experience yourself, and your body through all five senses.

Hold the energy of the precise outcome you’ve just achieved and the feelings from it. Imagine the details of your success scenario inside and outside, engaging all senses, thoughts, feelings, and bodily experience along with details of the external scene. Include the values and needs fulfilled, the money you have made, the tactile details of what you are doing, such as shaking hands and ushering someone out of your office.

Carve out a few moments at the beginning and the end of each day to read this vision. You’re programming a message for success in your mind by creating the experience of having achieved it. This vision statement begins the experience and outline of a new story that you can then live into.

Movement Creates Motivation

You do not have to be motivated in order to plan and act. As you move toward a vision, it will create its own motivation. Even professional athletes drag themselves to the gym, get started, and only once they get in motion do they access a motivated state. They do not wait for motivation to get moving. To wait until you get the energy to exercise doesn’t work; you have to exercise in order to get the energy to exercise.

A number of accomplished, creative individuals, asked how they did what they did, all had responses with a common thread: they just got up to do the next thing—and only in retrospect did they recognize how important or how immense it was. As one writer stated, “I’m just going to be here at my desk from 8:30 to 12:30 and if anything shows up that’s worth writing, I’ll capture it.”

There are ten scientific, aerodynamically proven reasons why bumblebees cannot fly. Yet they do. The bumblebee routinely transcends factual evidence and obstacles in pursuit of its goal. It doesn’t spend time engaging, refuting or overcoming each aerodynamic principle; it simply sets about flying. Working through each problem that stands in the way of flying does not result in flying. Resolving problems to come to the end of the past do not create a successful future.

Like the bee, your design is not external: it is internal, to be created. Your dream—your vision—directs your journey.

DAVID KRUEGER, M.D. is an Executive Strategist/Professional
Coach who mentors executives, entrepreneurs, and authors.
He is Mentor and Training Coach at Coach Training Alliance and
author of 11 books on success, money, work and self-development.
This article is excerpted from Dr. Krueger’s soon to be published,

Live a New Life Story: The Essentials of Change, Reinvention,
and Personal Success.