Yes,” Mick told me, “time, time, time is on my side, yes it is. Yeah, time, time, time is on my side…”

Well, that’s great. I’m encouraged, especially with such a sage as master Mick assuring me: time is on my side. Now if only I knew what time really was.

When in doubt, I always run to the dictionary, which tells me that time is: A nonspatial continuum in which events occur in apparently irreversible succession from the past through the present to the future. An interval separating two points on this continuum; a duration… And “duration” means: A period of existence or persistence.

So. “A nonspatial continuum in which events occur in apparently irreversible succession from the past through the present to the future is on my side…yes it is.” Super.

I say, “I’ll make time” and “take time” all the time. I tried to read A Brief History of Time, but didn’t have the time. I celebrate Christmas time and Easter time, sing “As time goes by,” attempt to keep time and tell time and be on time and go to bed at the right time. I have more than once designed a time-line. I even read Networking Times—and still, I do not really understand this thing we all call time.

Do you? I mean, really, do you know what time is? To paraphrase the inquiring mind of Pontius Pilate from Jesus Christ Superstar: We all have time. Is mine the same as yours?

In his brilliant and at least partially and temporarily mud-clearing manifesto, The Truth About Time, David Cameron Gikandi writes:

“Time is a funny thing. A very funny thing. The biggest trick time ever played on us was to make us think it was real, and that we were under its full control. Yet, time is a complete illusion, a strong and persistent illusion. What wonderful news that is! Time is an illusion created by you. Once you understand how this illusion is created by you, you then begin to re-create it as you wish, consciously and deliberately instead of unconsciously and accidentally as you may have been doing…”

Young David continues his assault on this Goliath by saying, “The only time that truly exists is Now…”

Now—right now—I’m getting a powerful intuitive hit on this: time is something we made up. It’s a “cultural agreement,” something that we’ve bought into—and can buy our way out of any time we want. Fascinating. That makes it a lot like money. We made that up, too. Isn’t it interesting that the two most compelling raisons d’ętre for creating a successful networking business are to have more time and money—both of which, turns out, are things we made up.

JOHN MILTON FOGG is the author of best-selling classic,
The Greatest Networker in the World.